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Date of determination
Determination number
114/19
Brand Involved
Pirate Life
Company
Carlton & United Breweries
Outcome
Upheld
Nature of Breach
An Instagram video of a group performing a circus trick with the caption “When your homies @cirquealfonse do a quick act after sinking a few cans of IIPA” was found to show the consumption of alcohol before performing an activity that requires alertness and physical coordination.
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(d) safety