Capital Brewing Hang Loose Juice NEIPA Packaging & Facebook Post

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Date of determination
Determination number
178/21
Brand Involved
Hang Loose Juice NEIPA
Company
Capital Brewing
Outcome
Upheld
Nature of Breach
The Facebook post would have strong appeal to minors by describing the product as tasting like a glass of freshly squeezed orange juice, raising a very clear implication of the product affording a smooth transition from non-alcoholic to alcoholic beverages.
Media
Digital
Naming/packaging
Previous Code sections - 1 July 2014 to 31 July 2023
(b)(i) strong or evident appeal to minors
(c)(iv) therapeutic benefit