Hard Fizz Instagram Post

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Date of determination
Determination number
19/23
Brand Involved
Hard Fizz
Company
Fizzy Mates Pty Ltd
Outcome
Upheld
Nature of Breach
The reasonable implication of the verbal exchange combined with the party scenes is that excessive consumption will occur or at least it is socially acceptable to drink to intoxication and this messaging is inconsistent with the ABAC standard.
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines