Wine Not The Brand Instagram Posts

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Date of determination
Determination number
206/21
Brand Involved
Wine Not The Brand
Company
Wine Not The Brand
Outcome
Upheld
Nature of Breach
The inclusion of the phrase, ‘because lockdown calls for a beverage in hand at all times’ raises a direct implication of excessive alcohol consumption and suggests alcohol consumption is a coping mechanism for the lockdown and will improve a person’s mood
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(c)(i) mood or environment
(c)(iv) therapeutic benefit