The Bottle-O Television Advertisement

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Date of determination

8th November 2021

Determination number

231/21

Brand Involved

The Bottle-O

Outcome

Dismissed

Medium

Television

Previous Code sections - 1 July 2014 to 31 July 2023

(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines

(b)(i) strong or evident appeal to minors

(c)(ii) success

(d) safety