Good Pair Days Email Marketing

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Date of determination
Determination number
256/21
Brand Involved
Good Pair Days Wine
Company
Good Pair Days
Outcome
Upheld
Nature of Breach
The Panel found that the humour in the meme relies on an assumed shared understanding that alcohol can be used to change mood and cope with stress and it is this implicit messaging about alcohol that is inconsistent with the ABAC standard
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(c)(i) mood or environment