Baxter Vodka Instagram Post

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Date of determination
Determination number
62/22
Brand Involved
Baxter Vodka
Company
Thirsty Group
Outcome
Upheld
Nature of Breach
A reasonable person would view the Instagram post image and caption as suggesting the product is a means of lowering inhibitions to enhance social interactions and achieve social or sexual success
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(c)(ii) success