NoSh Boozy Seltzer Instagram Advertisement

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Date of determination
Determination number
78/21
Brand Involved
NoSh Boozy Seltzer
Company
Mighty Craft
Outcome
Upheld
Nature of Breach
An Instagram post showing a high school scene that includes 16 year old girls with an alcohol beverage placed in front of them has both strong or evident appeal to minors and depicts minors in breach of Part 3(b)(i) & (ii) of the Code.
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(b)(i) strong or evident appeal to minors
(b)(ii) depictions of minors