Stryda Brewing Social Media Marketing

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Date of determination
Determination number
48/25
Brand Involved
Stryda Beer
Company
Stryda Brewing Co
Outcome
Nature of Breach
The Panel found that the Company breached the Part 4 (b) standard by marketing on social media posts that have not utilised available age restriction controls.
Medium
Digital
Current Code sections - from 1 August 2023
3(a)(i) - Australian Alcohol Guidelines
4(b) - placement - available age restriction controls
4(c) - placement - 80% adult audience
4(d) - placement - content primarily aimed at minors