90-91-25 Hard Fizz TikTok Videos

Download Full Decision

Date of determination
Determination number
90-91-25
Brand Involved
Hard Fizz
Company
Fizzy Mates Pty Ltd
Outcome
Upheld
Nature of Breach
Videos failed to show moderate and responsible consumption of alcohol and suggested alcohol can improve a mood or environment
Medium
Digital
Current Code sections - from 1 August 2023
3(a)(i) - Australian Alcohol Guidelines
3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour
3(a)(iii) - challenge or dare to consume alcohol or portray refusal or choice of abstinence negatively
3(c)(i) - improved mood or environment