Best Practice Guides

Best Practice for Responsible Digital Marketing of Alcohol

The International Alliance for Responsible Drinking and World Federation of Advertisers have developed “how to” guides on implementing age restrictions for alcohol marketing via Facebook, Instagram, Snapchat and Youtube.

When working with third party Facebook accounts to promote your product, age restriction of the post promoting your product can be achieved by the third party account undertaking the steps outlined at https://www.facebook.com/help/352402648173466