Subtle Tea Packaging & Facebook Posts

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Date of determination
Determination number
12/22
Brand Involved
Subtle Tea
Company
Casual Tea Pty Ltd
Outcome
Upheld
Nature of Breach
a reasonable person would probably believe the posts were referring to a non-alcoholic iced tea and the use of the hydrate hashtag implies the drink will provide the benefit of hydration in breach of Part 3(c)(iv)
Media
Digital
Naming/packaging
Previous Code sections - 1 July 2014 to 31 July 2023
(b)(i) strong or evident appeal to minors
(c)(iv) therapeutic benefit