Nightplan & Red Eye Bar Instagram posts

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Date of determination
Determination number
241-242/21
Brand Involved
Red Eye Bar
Company
Red Eye Bar
Outcome
Upheld
Nature of Breach
The Instagram post encourages or directly implies excessive consumption
Medium
Digital
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(b)(iii) depictions of 18-24 year olds
(b)(iv) placement rules
(c)(i) mood or environment