Better Beer Instagram Post

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Date of determination
Determination number
60/22
Brand Involved
Better Beer
Company
Better Beer
Outcome
Upheld
Nature of Breach
The visual effect of a filter, together with the caption, would be reasonably understood as either encouraging excessive consumption or treating the effects of excessive consumption as amusing
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines