Impression Gin Instagram, Website and Public Relations Marketing

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Date of determination
Determination number
80/20
Brand Involved
Impression Gin
Company
Impression Gin
Outcome
Upheld
Nature of Breach
Two Instagram posts and a press release suggest the product offers a positive health benefit
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(c)(iv) therapeutic benefit