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Download Full Decision
- Date of determination
- Determination number
- 82/25
- Brand Involved
- Sunday Club Hard Seltzer
- Company
- Sunday Club Hard Seltzer
- Outcome
- Upheld
- Nature of Breach
- The most probable understanding of the marketing message is that the product is a ‘party trick’, i.e. a product that delivers the benefit of wellness
- Medium
- Digital
- Current Code section - from 1 August 2023
- 3(c)(iv) - health benefit, needed to relax, helps overcome problems
