Garden Street Gin Club Social Media Marketing

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Date of determination
Determination number
155/25
Brand Involved
Gin
Company
Garden Street Gin Club
Outcome
Nature of Breach
The Panel upheld the complaint, finding that Post 1 positions alcohol as a coping mechanism for a bad day and for feeling stressed and Post 2 directly implies the use of alcohol in conjunction with swimming.
Medium
Digital
Current Code sections - from 1 August 2023
3(c)(iv) - health benefit, needed to relax, helps overcome problems
3(d) - safety