Bone Dry Wines Social Media Marketing

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Date of determination
Determination number
170/25
Brand Involved
Bone Dry Wines
Company
CW Wines
Outcome
Upheld
Nature of Breach
The posts were not age-restricted and hence in breach of Part 4 (b) of the ABAC Code.
Medium
Digital
Current Code sections - from 1 August 2023
3(c)(i) - improved mood or environment
3(c)(ii) - personal success
3(c)(iii) - social occasion's success
4(b) - placement - available age restriction controls