Code Review Consultation

The ABAC Management Committee will be undertaking a review of the ABAC Responsible Alcohol Marketing Code (the Code) standards and coverage.  Periodic reviews are undertaken to ensure the Code continues to meet objectives as the alcohol, media and advertising industries and community expectations evolve and to ensure its terms are simple, practical, and clear.

Consultation will be undertaken to assist the ABAC Management Committee to review the Code, and where necessary make changes.  The review will be confined to Code standards and coverage.

The ABAC Management Committee invites submissions in response to the following consultation paper from all interested parties by 5pm on Friday, 11 March 2022 via email to

ABAC Responsible Alcohol Marketing Code Review Consultation Paper – 31 January 2022