Grog Instagram Marketing

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Date of determination
Determination number
11/25
Brand Involved
Grog
Company
Grog Drinks Pty Ltd
Outcome
Upheld
Nature of Breach
The Panel upheld the complaint in relation to Part 3 (a)(ii), finding that while the post would not be likely understood as a serious call to rob a liquor store, it did depict an irresponsible scenario related to alcohol use.
Medium
Digital
Current Code section - from 1 August 2023
3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour