Easy Seltzer Facebook Marketing
- Date of determination
- Determination number
- 114/23
- Brand Involved
- Easy Seltzer
- Company
- Easy Seltzer
- Outcome
- Upheld
- Nature of Breach
- The use of the word “Hydrating” in the Company’s Facebook page Intro breaches Part 3 (c)(iv) of the Code by suggesting that the consumption of an alcohol beverage offers a therapeutic benefit.
- Medium
- Digital
- Previous Code section - 1 July 2014 to 31 July 2023
- (c)(iv) therapeutic benefit