Belvedere Vodka Outdoor Advertisement

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Date of determination

23rd December 2022

Determination number

116/22

Brand Involved

Belvedere Vodka

Outcome

Dismissed

Medium

Outdoor

New Code sections - post 1 July 2014

(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines

(a)(iii) challenge or dare to consume alcohol