Tradie Beer Social Media Marketing

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Date of determination
Determination number
119/25
Brand Involved
Tradie Beer
Company
Tradie Brands
Outcome
Upheld
Nature of Breach
The Panel upheld the complaint, while acknowledging that the posts would be unlikely to be taken as seriously. Post 1 breached Part 3 (c)(i), and Post 2 was inconsistent with the spirit and intent of Part 3 (c)(iv).
Medium
Digital
Current Code sections - from 1 August 2023
3(c)(i) - improved mood or environment
3(c)(iv) - health benefit, needed to relax, helps overcome problems