Hard Fizz Instagram Marketing

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Date of determination
Determination number
12/25
Brand Involved
Hard Fizz
Company
Fizzy Mates Pty Limited
Outcome
Upheld
Nature of Breach
Social media posts showing people doing ‘shoeys’ breach Part 3 (a)(ii) of the Code by depicting the rapid consumption of alcohol. Posts showing alcohol consumption before driving a boat or while in a swimming pool breach Part 3 (d) of the Code as these activities require a high degree of alertness or physical coordination for safety reasons.
Medium
Digital
Current Code sections - from 1 August 2023
3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour
3(d) - safety