Cattleyard Brewing Instagram Post

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Date of determination
Determination number
123/21
Brand Involved
Cattleyard Pale Ale
Company
Cattleyard Brewing Co
Outcome
Upheld
Nature of Breach
An Instagram post showing three people standing in a swimming pool holding cans of beer is an alcohol marketing communication directly implying the consumption of an Alcohol Beverage before, or during an activity that, for safety reasons, requires a high degree of alertness or physical co-ordination.
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(d) safety