Premix King Digital Advertisements
Download Full Decision
- Date of determination
- Determination number
- 128 & 130/18
- Brand Involved
- Premix King
- Company
- Premix King
- Outcome
- Upheld
- Nature of Breach
- Encouraging excessive consumption and the choice of a particular alcohol beverage by emphasising its alcohol strength
- Medium
- Digital
- New Code sections - post 1 July 2014
- (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
- (a)(iv) emphasising alcohol strength or intoxicating effect
- (b)(i) strong or evident appeal to minors
