Premix King Digital Advertisements

Download Full Decision

Date of determination
Determination number
128 & 130/18
Brand Involved
Premix King
Company
Premix King
Outcome
Upheld
Nature of Breach
Encouraging excessive consumption and the choice of a particular alcohol beverage by emphasising its alcohol strength
Medium
Digital
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(iv) emphasising alcohol strength or intoxicating effect
(b)(i) strong or evident appeal to minors