Larry Jr Middy Pale Ale, Larry Pale Ale, Bluey Red IPA, Sally IPA, Donnie Dark Ale
Company
Your Mates Brewing
Outcome
Upheld
Nature of Breach
The Panel upheld the complaint, finding that the social media post uses humour drawn from an assumed common experience that people will sometimes drink far more than they first intended and that this is socially acceptable, and that the website descriptions of two products suggest that the product is a cause or contributor to an improvement in mood or the success of a social occasion.
