Travla Beer Social Media Marketing

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Date of determination
Determination number
137/25
Brand Involved
Travla Beer
Company
Travla Pty Limited
Outcome
Upheld
Nature of Breach
The social media post portrays the refusal of alcohol in a negative light by indicating that someone who does not drink alcohol is not worthy of respect.
Medium
Digital
Current Code section - from 1 August 2023
3(a)(iii) - challenge or dare to consume alcohol or portray refusal or choice of abstinence negatively