Young Henrys Social Media Marketing

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Date of determination
Determination number
149/25
Brand Involved
Young Henrys Beer
Company
Young Henrys Brewing Company Pty Ltd
Outcome
Upheld
Nature of Breach
The social media post portrays that a person has experienced an improvement in mood i.e. is looking happier, due to consuming alcohol.
Medium
Digital
Current Code section - from 1 August 2023
3(c)(i) - improved mood or environment