Real McCoy Whiskey Social Media Marketing Download Full Decision Date of determination 12th December 2025 Determination number 167/25 Brand Involved Real McCoy Whiskey Company Vok Beverages Outcome Upheld Nature of Breach Taken as a whole, a reasonable person would probably understand that the scenario and the demeanour of the women are endorsing more than moderate alcohol consumption - a breach of Part 3 (a)(i). Medium Digital Current Code section - from 1 August 2023 3(a)(i) - Australian Alcohol Guidelines
