Heineken Social Media Marketing
- Date of determination
- Determination number
- 179/25
- Brand Involved
- Heineken
- Company
- Lion Beer Australia
- Outcome
- Dismissed
- Nature of Breach
- The complaint was dismissed due to the marketing being outside of ABAC's scope.
- Medium
- Digital
- Current Code section - from 1 August 2023
- 3(c)(i) - improved mood or environment