VB x Volley Brand Extension

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Date of determination
Determination number
185/20
Brand Involved
Victoria Bitter (VB)
Company
Carlton & United Breweries
Outcome
Upheld
Nature of Breach
An image of a person skateboarding wearing VB Volleys does have strong appeal to minors given the prominence of minors as the group who use skateboards
Medium
Digital
New Code sections - post 1 July 2014
(b)(i) strong or evident appeal to minors
(b)(iv) placement rules