Good Pair Days Email Marketing Download Full Decision Date of determination 6th December 2021 Determination number 256/21 Brand Involved Good Pair Days Wine Company Good Pair Days Outcome Upheld Nature of Breach The Panel found that the humour in the meme relies on an assumed shared understanding that alcohol can be used to change mood and cope with stress and it is this implicit messaging about alcohol that is inconsistent with the ABAC standard Medium Digital New Code section - post 1 July 2014 (c)(i) mood or environment
