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Date of determination
Determination number
33/18
Brand Involved
Premix King
Company
Premix King
Outcome
Upheld
Nature of Breach
A post that suggests excessive consumption and irresponsible alcohol related behaviour and another that is directed at young university students. Failure to use available age restriction controls.
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(b)(i) strong or evident appeal to minors