Latitude 34 Wine Company Digital Advertisement Download Full Decision Date of determination 29th April 2020 Determination number 35/20 Brand Involved Latitude 34 Wine Company Company Latitude 34 Wine Company Outcome Upheld Nature of Breach Taken as a whole a reasonable person would understand the email marketing communication as suggesting that alcohol consumption (wine) can assist in dealing with the demanding and stressful situation faced by the woman Medium Digital New Code sections - post 1 July 2014 (c)(i) mood or environment (c)(iv) therapeutic benefit
