Tooheys New Television Advertisement

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Date of determination

12th August 2014

Determination number

42/14

Brand Involved

Tooheys New

Outcome

Dismissed

Medium

Television

New Code sections - post 1 July 2014

(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines

(a)(ii) irresponsible or offensive behaviour

(b)(i) strong or evident appeal to minors