Sapporo Premium Black Beer Instagram Marketing

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Date of determination
Determination number
45/25
Brand Involved
Sapporo Premium Black Beer
Company
Coopers Brewery
Outcome
Nature of Breach
The Instagram post, with an Easter theme, was found to have strong or evident appeal to minors - Part 3 (b)(i).
Medium
Digital
Current Code section - from 1 August 2023
3(b)(i) - strong evident appeal to minors