Lycan Vodka Packaging

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Date of determination
Determination number
47/25
Brand Involved
Lycan Vodka
Company
Savage Spirits
Outcome
Upheld
Nature of Breach
The Panel found that the shape of the packaging as an assault rifle and a social media post promoting the product both breached Part 3 (a)(ii) of the Code.
Media
Digital
Naming/packaging
Current Code section - from 1 August 2023
3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour