Charlie's Liquor Barn Facebook Advertisements

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Date of determination
Determination number
48/18
Brand Involved
Charlie's Liquor Barn
Company
Charlie's Liquor Barn
Outcome
Upheld
Nature of Breach
Facebook posts promoting alcohol included people aged under 25, and some encouraged excessive consumption and implied alcohol consumption could lead to a significant change in mood
Medium
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(b)(iii) depictions of 18-24 year olds
(c)(i) mood or environment