The Little Guy Bar Instagram Advertisements

Date of determination: 16th April 2021
Determination number: 48-9/21
Brand Involved: The Little Guy Bar
Company: The Little Guy Bar
Outcome: Upheld
Nature of Breach: The first post shows the introduction of alcohol as the cause of a significant change in mood. The second post suggests through a combination of the images and accompanying text that social success will be enhanced by alcohol.
Medium: Digital
New Code sections - post 1 July 2014: (c)(i) mood or environment; (c)(ii) success