Gilligan's Hotel Instagram Marketing

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Date of determination
Determination number
55/23
Brand Involved
Gilligan's Hotel & Resort
Company
Gilligan's Hotel & Resort
Outcome
Upheld
Nature of Breach
The posts show alcohol use while actually swimming or raise the reasonable implication that swimming will occur after alcohol consumption. Swimming is an activity that, for safety reasons, should not be done in conjunction with alcohol consumption.
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(d) safety