Lowenbrau Keller Outdoor and Digital advertisements

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Date of determination

22nd May 2015

Determination number

59 & 66/15

Brand Involved

Lowenbrau Keller

Company

Urban Purveyor Group

Outcome

Upheld

Nature of Breach

An advertisement includes an image of a female under the age of 25 years and another advertisement promotes offensive behaviour related to the consumption or presence of alcohol

Media

Outdoor

Digital

Previous Code sections - 1 July 2014 to 31 July 2023

(a)(ii) irresponsible or offensive behaviour

(b)(ii) depictions of minors

(b)(iii) depictions of 18-24 year olds