Lula Rum Instagram Marketing Download Full Decision Date of determination 21st February 2025 Determination number 6/25 Brand Involved Lula Rum Company Fia Fia Pty Ltd Outcome Upheld Nature of Breach The Panel dismissed the complaint about Post 4 having strong appeal to minors and upheld the complaint about Posts 1, 2 and 3 showing alcohol consumption in conjunction with the use of a swimming pool - a breach of Part 3 (d). Medium Digital Current Code sections - from 1 August 2023 3(b)(i) - strong evident appeal to minors 3(d) - safety
