Better Beer Instagram Posts

Download Full Decision

Date of determination
Determination number
62/23
Brand Involved
Better Beer
Company
Better Beer
Outcome
Upheld
Nature of Breach
A reasonable person would understand that the videos show and encourage the rapid and excessive consumption of alcohol, and also irresponsible and offensive behaviour.
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(b)(ii) depictions of minors