Heineken 0.0 Outdoor Advertisement
- Date of determination
- Determination number
- 67/19
- Brand Involved
- Heineken 0.0
- Company
- Lion - Beer Spirits & Wine Pty Ltd
- Outcome
- Upheld
- Nature of Breach
- The overall impression created by the ad is positioning a Heineken product, which would be assumed to be a type of alcoholic beer, with the consumption of the product by a driver of a motor vehicle
- Medium
- Outdoor
- New Code section - post 1 July 2014
- (d) safety