Four Loko Instagram Post
Download Full Decision
- Date of determination
- Determination number
- 68/25
- Brand Involved
- Four Loko
- Company
- Phusion Projects
- Outcome
- Upheld
- Nature of Breach
- Instagram post directly implies excessive consumption and alcohol related offensive behaviour, namely wildlife consuming alcohol
- Medium
- Digital
- Current Code sections - from 1 August 2023
- 3(a)(i) - Australian Alcohol Guidelines
- 3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour
