Quips Packaging & Website

Download Full Decision

Date of determination
Determination number
80/25
Brand Involved
Quips
Company
Quips Drinks Pty Ltd
Outcome
Upheld
Nature of Breach
The layout of the website and the prominent listing of the attributes would be most likely understood as conveying the ‘High Strength’ message as an encouragement to choose the product rather than as the provision of factual information
Media
Digital
Naming/packaging
Current Code sections - from 1 August 2023
3(a)(iv) - emphasising alcohol strength or intoxicating effect
3(b)(i) - strong evident appeal to minors