ALDI Liquor Digital Marketing Communication

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Date of determination

25th August 2015

Determination number

87/15

Brand Involved

ALDI Liquor

Outcome

Dismissed

Medium

Digital

New Code sections - post 1 July 2014

(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines

(a)(ii) irresponsible or offensive behaviour

(c)(iii) celebration