Vodka Cruiser Instagram advertisement

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Date of determination
Determination number
88/17
Brand Involved
Vodka Cruiser
Company
Asahi Premium Beverages
Outcome
Upheld
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(b)(i) strong or evident appeal to minors
(b)(ii) depictions of minors
(b)(iii) depictions of 18-24 year olds