Better Beer Instagram Post

Download Full Decision

Date of determination
Determination number
90/22
Brand Involved
Better Beer
Company
Better Beer
Outcome
Upheld
Nature of Breach
The video shows rapid consumption of alcohol and alcohol consumption during an activity that requires concentration and co-ordination.
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(c)(ii) success
(d) safety